How do I get GIS layer labels to show on a map?

For example, a country GIS layer could display the names of the countries on the map or a geology layer might print the geological regions in appropriate places etc.:

KE Web Maps Labels

In order to have a layer display labels on the map the layer must be described appropriately in the map file. Once done, the user can turn the labelling off/on by using a control on the user interface, (typically labeled: Layer Labels: Show/Hide).

To enable this in the map file, add a suitable LABELITEM and LABELCACHE entry to the layer and set a LABEL block in the class.

A simple example would be:

LAYER
	NAME "Marine Ecological Regions of the World"
	TYPE POLYGON
	STATUS ON
	DATA "world/ecology/meow/MEOWv2.dbf"
###############################################
# Add these entries to make labels able to be displayed
LABELITEM ECOREGION
	LABELCACHE ON
###############################################
	CLASS
		NAME "Marine EcoSystems"
		OUTLINECOLOR 33 255 33
		SYMBOL 0
	###########################################
	# this block describes how the label should
	# be drawn
		LABEL
			COLOR 33 33 255
			SIZE medium
			POSITION auto
		END
###########################################
	END
END

Note: The LABELITEM value refers to the field in the GIS layer that you want to display as the text for the label (e.g. CountryName or RockType). You will need to know the name of the data fields of the GIS layer you are working with and select an appropriate one.
There are a number of other options in LABEL that can change how the label displays. See http://mapserver.gis.umn.edu/docs/reference/mapfile, in particular the Label setting, for more information about customising the label display.